Blavity

















Blavity
Type of site

New media and lifestyle for African Americans[1][2]
Available in
English
Created by
Morgan DeBaun
Aaron Samuels
Website
blavity.com

Alexa rank
Increase22,363 (Global, January 2017)
Launched
July 2014; 4 years ago (2014-07)
Current status
Online

Blavity is an American Internet media company and website based in Los Angeles, created by and for black millennials.[3][4][2] Their mission is to "economically and creatively support Black millennials across the African diaspora, so they can pursue the work they love, and change the world in the process."[5]




Contents





  • 1 Founding


  • 2 Content, visitors and growth


  • 3 Recognition


  • 4 References


  • 5 External links




Founding


Blavity was founded by Morgan DeBaun (CEO) and co-founded by Jonathan Jackson, Jeff Nelson and Aaron Samuels in 2014;[3][6] DeBaun had worked at Intuit for three years prior but left to found the new company. Blavity's is a combination of the words "black" and "gravity",[3] inspired by DeBaun's experience as an undergraduate at Washington University; she was struck that eating lunch with a few friends at their regular table in the college cafeteria over time attracted more and more black students to their discussions of everything from politics to pop culture, a kind of intellectual "black gravity".[7]



Content, visitors and growth


In Essence, Lihle Z. Mtshali described the site as focused "on sub-cultures, community, and local happenings in different cities rather than covering celebrities and mainstream black culture."[7] The site contains approximately 40% user-generated content.[7]


In September 2016, Blavity reached millions of unique visitors per month.[1] That month, the company closed a one million dollar round of seed funding.[1][4]


In 2016, Blavity launched two conferences: EmpowerHer, a conference in New York City for black women,[8] and Afrotech, a San Francisco summit for black people in technology.[9]


In 2017, Blavity launched a black women's lifestyle platform, 21Ninety[10], and acquired two other properties, the black entertainment website Shadow and Act[11] and the black travel website Travel Noire.[12]


In July 2018, Blavity raised $6.5 million in new funding through GV, Comcast Ventures, Plexo Capital, and Baron Davis Enterprises. The funds are intended to increase the size of the company's engineering group, which works on new content, and establish a new office, possibly in Atlanta.[13][14]



Recognition


In 2016, two of the Blavity founders, DeBaun and Samuels, were named to the Forbes 30 Under 30 list of "young people transforming the future of America".[15]



References




  1. ^ abc Sarah Buhr (September 12, 2016). "Blavity, the BuzzFeed for black millennials, is raising $1 million and gets a redesign". TechCrunch. Retrieved January 10, 2017. 


  2. ^ ab Kaya Thomas (September 7, 2015). "Blavity Hopes To Be The Digital Voice of Black Millennials". TechCrunch. Retrieved January 10, 2017. 


  3. ^ abc Mandi Woodruff (February 5, 2016). "5 black business leaders who are changing the face of Silicon Valley". Yahoo Finance. Retrieved January 10, 2017. 


  4. ^ ab Dayna Evans (November 9, 2016). "How I Get It Done: Morgan DeBaun, Co-Founder and CEO of Content Platform Blavity". NYmag.com. Retrieved January 10, 2017. 


  5. ^ "Blavity". www.blavity.com. Retrieved 23 February 2017. 


  6. ^ Ketchum, John (April 20, 2017). "Blavity's CEO on taking risks and building a community for black millennials". CNN. Retrieved May 2, 2017. 


  7. ^ abc Mtshali, Lihle Z. (2017-06-05). "Meet Blavity Co-Founder Morgan DeBaun And The Digital Empire She's Building". Essence. Retrieved 2017-06-25. 


  8. ^ Cynthia Franciillon (May 14, 2016). "Morgan DeBaun's Blavity, Talks "EmpowerHer," Their First Conference for Black Women: EmpowerHer". Black Girl Nerds. Retrieved May 2, 2017. 


  9. ^ Brooks Jr., Carl (February 15, 2017). "Inside Blavity, the Startup on a Quest to Be the News Source for Black Millennials". Wired. Retrieved May 2, 2017. 


  10. ^ https://www.cjr.org/business_of_news/21ninety-blavity-black-women.php


  11. ^ https://www.jetmag.com/entertainment/this-celebrated-black-cinema-website-has-an-exciting-new-home/


  12. ^ https://www.fastcompany.com/40469638/blavity-just-acquired-travel-noire-a-travel-site-for-black-millennials


  13. ^ Ellingson, Annlee (July 20, 2018). "Blavity raises $6.5 million for digital media for black millennials". L.A. Biz. Retrieved July 21, 2018. 


  14. ^ Hill, Selena (July 20, 2018). "Blavity Founder Raises Over $6 Million in Funding". Black Enterprise. Retrieved July 21, 2018. 


  15. ^ Emily Inverso (January 4, 2016). "30 Under 30: Meet The Young People Transforming Media". Forbes. Retrieved January 10, 2017. 



External links


  • Official website

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