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LS85

Buenos Aires
Branding	eltrece (The Thirteen)
Slogan	Prendete al aire de eltrece
Channels	Analog: 13 (VHF) Digital: 33 (UHF)
Affiliations	Artear
Owner	Grupo Clarín (AT&T) (Arte Radiotelevisivo Argentino S.A.)
Founded	1960
First air date	October 1, 1960
Website	http://www.eltrecetv.com.ar/

Channel 13 (Artear)

Type	Broadcast Television Network
Branding	eltrece
Country	Argentina
Availability	Argentina
Owner	Grupo Clarín
Launch date	October 1, 1960
Official website	www.eltrecetv.com.ar

Channel 13 (known by its current brand name eltrece)^[1] is an Argentine television network and the flagship station of the same network, located in the capital of Argentina, Buenos Aires. It is owned by Grupo Clarín.

History

Foundation

Channel 13 was founded on October 1, 1960 and began broadcasting at 20:30. The channel was tendered to the company Rio de la Plata SA TV, made by Cuban Goar Mestre, the U.S. network CBS and Time-Life company. In the mid-1960s, Editorial Atlantida and Mestre's wife bought the shares of the channel. Since then, the channel began to compete strongly with the other two open private channels (Canal 9 and Telefe) in the city of Buenos Aires, which had gone through a similar process.
In those years there were great successes of television in Argentina, as Seeing Biondi, comedy show centered on characters from Pepe Biondi, the Falcon family, with Peter Quartucci, nut, sketch comedy show, like the great success "Telecataplúm", featuring an innovative group of comedians like the Uruguayans Ricardo Espalter, Enrique Almada and Gabriela Acher, among others.

Nationalization

In 1974, the government of Isabel Perón nationalized the station along with two other private channels of Buenos Aires (Canal 9 and Telefe), in order to bring a media policy in the European style, where television was largely directed from the State.
During the self-styled National Reorganization Process, the last military dictatorship from 1976 to 1983 - the channel's administration was handed over to the Argentine Navy, a condition maintained until 1983, when democratic rule was restored. However, the network continued under public administration, as it was always been since the Peron years. The Navy helped the station in its transition to color broadcasts on Labor Day, May 1, 1980.

Privatization

After 15 years as a government owned station, on December 1989, Artear, a company with majority ownership by Graphic Arts Editorial Argentino S.A (AGEA), publisher of the Newspaper Clarín and part of its multimedia conglomerate, officially took over the station management.

Since then, the channel is positioned as the second in the TV ratings in Buenos Aires, competing against Telefe. In the 1990s, achieved great ratings, thanks to political comedy programs Tato Bores, programs of cultural and La Aventura del Hombre, fictions La Banda del Golden Rocket, Montaña Rusa Gasoleros and the series Campeones de la vida and Poliladron.

Since 1996, the channel operates with Pol-ka Producciones, owned by actor and producer Adrian Suar, who in 2002 became program manager of the channel.

Between 1997 and 2000, the channel used the slogan La Tele.

In 2000, the trading name of the Canal 13, becomes on Canal Trece, opens the slogan La Tele del 2000 (replacing La Tele.) and is a restyling of the logo, with new graphics and ID.
In 2001, acquired the slogan You're home.
In 2002 he started a new trend, changing the institutional and aesthetic graphics package every year.
In the last decade, the channel remained in second place, with the exception of 2005 due to the high rating that was the arrival of Marcelo Tinelli to Channel 9. The most successful of the first half of the decade were the sitcoms The soda vender of my life and love are the telenovelas I am a Gypsy, Floricienta and Father Courage, and the series Mad Guilty of love and the comedy-news show CQC.
In the second half of the last decade, more precisely in 2005, landed Diego Armando Maradona, to conduct the program of entertainment the night of 10. In December of that year, Art bought 30% of the shares of the producer of Marcelo Tinelli, Ideas del Sur. In 2006, caused great impact on audiences, the arrival of Marcelo Tinelli and his production ideas from the south (including all their products). Increased the overall average audience, with the informal Morning entertainment program, the weight question reality show, the sitcom Sos mi vida, Son of iron and of love for you, Killer Women series, Desperate Housewives and partner, Tratame unit well and one Women's telenovelas, Ugly Duckling and courageous, the latter marked the return of prime time genre of the channel.
In December 2008, became an institutional relaunch of Art. The new trading name of Channel Thirteen became the Thirteen, was released the slogan If you can dream it, you can see (to replace these at home) and made a restyling of the logo, with new graphics and ID, in charge of the U.S. company C & G Partners, which created the original isotype tetracolor sun in 1994.
In January 2009, changed the graphics and ID, but kept the logo. In April of that year, after several failed attempts, has launched its own international signal, which is broadcast in over 20 countries via cable and satellite. Between 24 and March 26 and May 5, 2009, the satellite signals of Art (among which include The Thirteen Satellite) suffered strange interferencias.3 4 Although opposition lawmakers pointed to the government of Cristina Fernandez de Kirchner anomalies, was finally determined that the interference came from a Mexican broadcasting company.
On September 21, 2009, The Thirteen made an aesthetic renewal, premiering new graphics and ID, but keep the logo.

Technology

El Trece was the first Argentine TV station to conduct test color broadcasts in 1969. These experiments were conducted entirely by private contributions of technicians and engineers of the canal, with equipment of the firm Sony, using the U.S. NTSC colour TV standard. The experiments consisted of transmission from a study of a colour image, using the facilities and transmitter channel, at 2.00 in the morning. The signal was received at a receiver located at the home of a canal engineer, who communicated by telephone with the study to make adjustments. The tests were highly satisfactory. When the channel was planning importation of broadcasting equipment to implement color, the national government ruled that due to the absence of well-tested rules to ban the transmission of color throughout the country, pending the official statement on a particular system. Later Argentina choose a variation of the European PAL standard, PAL-N.

El Trece became the 2nd station to be converted to color on midnight of May 1, 1980. The presenter responsible for making the "transfer" of black and white television to colour on Argentina was "Pinky". This was followed by the Argentine National Anthem, with an image of the Flag of Argentina on the colour screens. My Fair Lady then came next, thus becoming the first programme to be aired in colour.

References

External links

• Official website